![]() In March 1997 Tyco, including the View-Master Ideal Group, merged with Mattel Inc. VMI subsequently acquired the Ideal Toy Company in 1984 and became known as the View-Master Ideal Group V-M Ideal in turn was purchased by Tyco Toys in 1989. VMI replaced the venerable packet with a hanging blisterpack that had space for only three reels, with no booklet or other accompanying material. While this transfer of ownership ensured continuance of the View-Master line, the trend toward entertainment and juvenile titles continued as well. In 1981 GAF sold View-Master to a group of investors headed by Arnold Thaler, and the company was reconstituted as the View-Master International Group. New packet designs reflected the change in ownership and the number of View-Master packet titles continued to expand, but the GAF era is principally remembered for two developments:ġ) a shift in emphasis in the View-Master catalog from travelogue/scenic subjects to crossover subjects from other entertainment media (movies, television, cartoons, sports) and juvenalia Ģ) the substitution of E6 process film stock for Kodachrome and the use of internegatives in the manufacture of View-Master reels. In late 1966 Sawyer's was acquired as a wholly-owned subsidiary by the General Aniline & Film ( GAF) Corporation. As backstock was eliminated, reels bearing the newer packet taxonomy were manufactured to replace them. The older single reels could be found in packets as late as the middle 1960s, until Sawyer's depleted their inventory. The relationship between View-Master and Disney has continued uninterrupted to the present day.īy 1957, virtually all new production had been shifted to 3-reel packets and a new numbering system was established, applied to packets rather than to individual reels. ![]() In the mid-1950s Sawyer's exploited this asset to produce reels and packets devoted not only to Disney's animated characters but to the newly-opened Disneyland theme park and the studio's growing range of television shows. The takeover eliminated View-Master's chief competitor, but of perhaps greater significance was the acquisition of Tru-Vue's license with Walt Disney Studios. In 1951 Sawyer's bought out the rival Tru-Vue company, which produced stereo views on 35mm film strips. In the early 1950s, Sawyer's had a sufficient catalog of titles to begin grouping existing single reels into packets according to common subjects (for example, reels 251, 252, & 253 were sold as a Carlsbad Caverns packet). But View-Master was an improvement over the traditional stereograph it offered seven stereo views on each reel, compared with the stereograph's one view per card, and provided them in color by using Kodak's (then-) new color transparency film, Kodachrome.įrom 1939 to 1950, View-Master reels were sold individually. The toy was a successor to the stereograph viewer popularized in the 19th century by Oliver Wendell Holmes. So, get ready to find and buy all your desirable products from your best-loved brands on Ubuy.View-Master began it's commercial life in 1939 as a home-entertainment medium intended for adults and was invented by William Gruber and marketed by Harold Graves through Edwin and Fred Mayer's photo-finishing, postcard, and greeting card company, Sawyer's. ![]() Searching for your preferred products and brands across towns and cities may not be necessary for this modern technological era since your products are just one click away. You can discover the latest offers on View Master products and save money each time you decide to purchase. ![]() To find a perfect collection of unique and popular global products from View Master, Ubuy online shopping can help you to get the right product that suits your specific requirements. It is also the right place to find products that are not easily available elsewhere. If you are looking for exclusive View Master products online in Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chennai, Kolkata, Surat, Pune, Jaipur, etc you can find it effortlessly on Ubuy which is a one-stop-shop to explore from over 100 million products and brands from international market. A good online store is a quintessential stop to discover a galaxy of brands and products to suit every requirement. Hence, it is very essential and beneficial to find a genuine, reliable and trustworthy online store to buy View Master products. Most people would love to find all their essential products in one location, whenever they choose to buy anything. If you are looking for all the best international brands and genuine quality global products, your search ends here. ![]()
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